Back in 1996, professor Enrico Coiera predicted in the British Medical Journal that the Internet would revolutionize healthcare because more best practice information would become easily accessible to more people. That was two years before Google hit the scene.
I love Social Media Week, and had a blast last year moderating the Ketchum Digital panel featuring six High School students who explained their social media habits, which gave the audience insights into the trends of tomorrow. So when brainstorming about how to build on that this year, I was most enthusiastic about my colleague Katie Illera’s […]
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