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Posts:December 2014, Social Media

10 “Nudges” to Radically Change Your Organization

by Stephen Waddington| December 19, 2014

Wholesale organizational change is hard and occasionally painful work. Those tasked with leading the charge are keen to innovate and exploit life-hacks wherever possible. Nudge Theory is a technique developed in behavioral science and psychology that asserts small indirect suggestions can have a huge change and positive effect on outcomes. Nudge Theory came to prominence […]

How PR Can Spell SUCCESS for Entrepreneurs

by Shawn Paul Wood| December 16, 2014

Did you know that last year, venture capitalists invested $29.4 billion in 3,995 deals, up seven percent in dollars and four percent in deals from a year ago? Since the recession of 2008, more and more people are going into business for themselves, according to the MoneyTree Report by PwC and the National Venture Capital […]

Four High-Impact PR Trends on the Horizon

by Rob Flaherty| December 11, 2014

I was recently asked by the PR Council to share a few trends that we will consider significant in shaping our business over the next few years. Below are four trends, two of which were featured on their blog, that I believe meet those criteria. Some are already happening, others are on the horizon.