News + Views
Posts:December 2012, Target Marketing
Google+ Community Pages Threaten Forums, Not Facebook
by Alastair Sibley| December 28, 2012
The recent rollout of Google+’s Communities looks a lot like Facebook’s own Groups. Have you noticed? Inevitably it has led to people calling time on Facebook. Advocates of the new platform claim that we head to Google+ if we want our brands and communities to thrive. The challenge with these comments is that they assume, […]
Back To Now: Grading ‘Agency of the Future’ Predictions From 2006
by David Gallagher| December 26, 2012
Among the more interesting items discovered in my annual year-end clean-up of old files, documents and correspondences: notes for a talk given at the UK PRCA annual conference in 2006 during which I tried to predict the ‘ideal agency of the future.’ This is not to be confused with a recent PRCA conference on the […]
Creativity in Healthcare
by Nancy Hicks| December 21, 2012
The title seems like an oxymoron, yet creativity can live in the regulated land of healthcare. The challenges are significant and inherent in the culture of the industry. FDA regulation puts many restrictions on what you can say about healthcare products. Off-label claims, or claims of efficacy prior to approval are forbidden and communicators traverse […]
A Lesson From College Football on Managing Your PR Career
by Bill Zucker| December 20, 2012
As a Wisconsin Badger alum and a huge fan of the football team, I took special note of the recent news that head coach Bret Bielema quit his job to take the same role at Arkansas. As a fan, I was sad to see a successful coach leave. But as a “boss” I was upset […]
The Kids Clairvoyant Heat Things Up
by Andrada Morar| December 20, 2012
Let’s not just come up with an Out Of The Box idea. Let’s really crawl out of a box. In an effort to reach back pain sufferers in an unconventional manner, ThermaCare launched an educational and sampling program that invited thousands of back pain sufferers to experience the healing power of heat. Ketchum developed an […]
Life as a Ketchum Intern
by Debra Oludare| December 19, 2012
Beginning my internship at Ketchum with the Brand team, I had no idea what to expect. It was my first work experience within the PR industry, so I entered as a fresh-faced (not so bright-eyed) graduate, entirely foreign to this new, fast-paced, way of life. Little did I know, the next three months would teach […]
