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Posts:December 2012, Career Development

A Lesson From College Football on Managing Your PR Career

by Bill Zucker| December 20, 2012

As a Wisconsin Badger alum and a huge fan of the football team, I took special note of the recent news that head coach Bret Bielema quit his job to take the same role at Arkansas. As a fan, I was sad to see a successful coach leave. But as a “boss” I was upset […]

Life as a Ketchum Intern

by Debra Oludare| December 19, 2012

Beginning my internship at Ketchum with the Brand team, I had no idea what to expect. It was my first work experience within the PR industry, so I entered as a fresh-faced (not so bright-eyed) graduate, entirely foreign to this new, fast-paced, way of life. Little did I know, the next three months would teach […]

How I Realized I Wanted to Work in PR

by Asha Dinesh| December 13, 2012

As a fresh graduate with an open mind towards my career options (read: I had no clue what to do with myself), I signed up to several graduate recruitment agencies in the hopes that they would help me find direction given my broad interests. One agency, Rare Recruitment, specialized in helping graduates from BME (Black […]