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Posts:November 2014, Social Media

Four “Be”s to Boost Your Personal Brand

by Serena Cohen| November 25, 2014

Both social and digital have become vital components of any successful brand communications campaign. A company would have to be equally uninterested in growth and reputation to ignore their online presence in today’s technological age. Yet, as a recruiter, I often find that young professionals entering the workforce are ignoring their own personal brands online. […]

Does Data Improve PR Creativity?

by Rob Flaherty| November 19, 2014

Rob Flaherty, our Chief Executive Officer & President, recently sat down for a Q&A with U.K.-based magazine PR Moment to discuss how research and data can improve the creative process. As Seen in PR Moment… The relationship between creativity and data in public relations is an interesting one. Data analytics is improving the effectiveness of […]

PR at the Speed of Light (Video)

by Ray Kotcher| November 13, 2014

Last night, I had the privilege of accepting the Alexander Hamilton Medal for Lifetime Achievement from the Institute for Public Relations. I was honored to have my friends, family and esteemed colleagues join me at the Yale Club for the event. I’m told that Alexander Hamilton, the award’s namesake, once said, “Those who stand for […]