bulbAsset 2
filters

Posts:November 2014, Culture and Trends

Breaking the Sound Barrier

by Marcus Peterzell| November 17, 2014

2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music! I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen […]

PR at the Speed of Light (Video)

by Ray Kotcher| November 13, 2014

Last night, I had the privilege of accepting the Alexander Hamilton Medal for Lifetime Achievement from the Institute for Public Relations. I was honored to have my friends, family and esteemed colleagues join me at the Yale Club for the event. I’m told that Alexander Hamilton, the award’s namesake, once said, “Those who stand for […]

Our Brains at Work… Literally

by Melissa Barry| November 13, 2014

As an organizational psychologist at a communications firm, I often keep up with human capital trends by stepping outside the walls of Ketchum and learning from my peers at industry events and conferences. I recently attended the annual Organization Development Network Conference in Philadelphia, and a recurring theme among the many thought-provoking speakers was neuroscience […]

The Shifting Focus of Energy Issues

by Matthew Simmons| November 13, 2014

The Republican wave of the 2014 midterm elections confirmed that the fate of the Keystone XL pipeline, which has dogged the administration since before the 2012 election, is THE defining energy debate of the Obama presidency and useful shorthand for the debates to come. In short, Keystone demonstrates the tension between national political will to […]

A New Age in Marketing

by Karen Strauss| November 11, 2014

Several days before attending the gender-equality-in-marketing 3% Conference, an influential 50-year colleague said something to me over lunch that still rankles. “You know, Karen, agencies are not for the old,” she offered as an explanation for why I was wrestling with one particular business challenge. Her words stung because I had actually thought I was […]

What We Can Learn from Games

by Rob Flaherty| November 3, 2014

During the Holmes Report’s Global PR Summit in Miami, I hosted a session called “Unlocking the Future: What Marketers Can Learn from Game Designers” with visionary game designer and Director of Games Research and Development at the Institute for the Future, Jane McGonigal. Jane is uniquely qualified to offer insights in this area having also […]