Posts:November 2010, Global Experiences

Just Like Individual Human Beings, Countries Are Open Only to Multinationals That Are Listeners, not Broadcasters

by Robert Burnside| November 10, 2010

At the Ketchum Global Media Network conference last week (Twitter #Ketchumgmn), a panel of four public relations experts from the BRIC countries were asked “What is the biggest mistake clients are currently making in your local markets?” To a person, Russia, India, China and Brazil answered “Multinationals need to stop thinking their global message has any meaning in the […]