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Posts:October 2015, Public Relations

Social Media Content vs. Trending Topics: Three Tips to Creating Meaningful Posts

by Lucas Mohr| October 29, 2015

“Why in the world did they publish this piece of content on social media at this time?” I often ask myself this question while browsing through the social web. More often than I care to see, brands are posting content and running ad campaigns on social media that are just inappropriate during a particular moment […]

Three Words All Communicators Need to Know When Marketing to Moms from the M2Moms Conference

by Kelley Skoloda| October 22, 2015

The weather was perfect, the room was full and the connections were abundant when I recently attended and spoke at the largest marketing-to-moms conference in the country, M2Moms. The annual event is a terrific venue to network and trend-spot. Typically held in Chicago, the conference moved to downtown New York this year, which shifted the […]

The New Man Code

by Bill Reihl| October 20, 2015

Men are big, lumbering dopes who hate shopping, love cars and whose singular view of romance is a 4:00 PM dash to the florist the day before Valentine’s Day, right? Of course not. We all know that a stereotypical view of the modern man is as accurate–and potentially offensive–as a 1960s view of all women […]

Working the Social Web for Social Good

by Jonathan Younger| October 19, 2015

Imagine if there was a 15-year-old time capsule opened at the United Nations during their announcement of the new Sustainable Development Goals (SDGs) a few weeks ago. The capsule, commemorating the charter of the SDG’s predecessor, the Millennium Development Goals (MDGs), would be filled with relics of yesteryear—a disposable camera, WordArt, an N’ Synch album—an […]

Reflections on Women’s Leadership

by Kim Essex| October 14, 2015

In its fourth year, the Women in Agribusiness Summit draws women who have “shattered the ceiling” or plan to be knocking on it in the not too distant future.  Barri Rafferty, Ketchum Senior Partner and CEO North America, joined me this year for the Summit in Minneapolis and presented her unique and compelling perspective on what it […]

Ad Week XII: Get Them to Look Up

by Kelly Mullen| October 12, 2015

Advertising Week XII offered myriad insights from an array of disciplines, including a panel on branded content featuring filmmaker Morgan Spurlock, our own Ben Foster, SVP, Ketchum Digital, Marcus Peterzell, EVP, Entertainment from Ketchum Sports & Entertainment, and yours truly. After attending a number of the panels, my biggest takeaway was a general observation about […]