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Posts:October 2014, Marketing to Moms

The Breadwinner PheMOMenon

by Kelley Skoloda| October 23, 2014

As I sit in a theatre in Chicago with 300+ enthusiastic marketers at the annual M2Moms Conference, it’s clear that a great deal of attention and money is being spent on trying to court moms as a primary purchasing target. Brands ranging from Yahoo to Crowdtap and Kraft to the CAA are here to share […]