Davos Dialogues: Insights from the 2019 World Economic Forum
by Barri Rafferty| January 30, 2019
Each year I attend the World Economic Forum Annual Meeting in Davos, Switzerland, I approach it with the goal of learning as much as I can, and concentrating those learnings into a few key trends to bring back for our clients and colleagues to help them navigate as they plan their year ahead. This year’s […]
Influencer Marketing, and the End of Email!
For around 25 years we’ve become almost completely dependent on email for everything in our daily business lives. It’s been an imperfect system of sending and shifting documents to folders and recording conversations into poorly organized files, never to be seen again. Luckily, apps like WeChat, WhatsApp and Slack have finally started to break through […]
Super Bowl LIII: Players Aren’t the Only Ones Gearing up for Game Day
by Shawn McBride| January 25, 2019
The two teams competing on the gridiron during Super Bowl LIII have been determined, but the combatants in the high-stakes, game-within-the-game (and no I’m not talking about the Puppy Bowl), are just now beginning to emerge.
WEF’s More Inclusive Definition of Inclusivity
by Barri Rafferty| January 24, 2019
Over my last several visits to Davos, Switzerland, for the World Economic Forum’s Annual Meeting, there’s one topic people tend to ask me about most – and that’s women. As someone who has spoken out about women’s equity, and as one of the small percent of females at this gathering of global leaders, I’m often […]
2019 Travel Predictions Through the Eyes of Influencers
by Sara Garibaldi| January 18, 2019
The travel industry is evolving at breakneck speed. Those that influence the choices we make about travel change constantly, and so does the way we book a trip or even interact with our favorite travel brands on- and offline.
How Communicators Can Ride the 2019 Retail Revolution
by James Peters| January 17, 2019
The “war on retail” is a popular crisis-invoking phrase, but in fact, the retail landscape is far from crisis. Retail is vibrant and growing; new brands are emerging and known brands are reinventing themselves to meet today’s consumer shopping habits. Coming out of the National Retail Federation’s biggest show (NRF), I have put down a […]