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Posts:January 2016, Culture and Trends

Six Tips for Brands to Get Smarter About Smartphones

by Barri Rafferty| January 22, 2016

Versions of this article appeared on CNBC.com and the World Economic Forum Blog: Agenda The remote control revolutionized how we watched TV—turning some of us into couch potatoes. We no longer had to manually get up to pick one of a few channels. The entry of the remote control in 1955 made channel surfing possible, […]

When a Communicator Struggles to Make Meaning

by Mindy Rubinstein| January 20, 2016

Someone I work with often says that as leaders and communicators our job is to help make meaning out of what is happening for others. I agree and strive to do my best to do just that. But yesterday – after learning what can only be described as some, incredibly difficult, shocking news – I […]

Changes: Turning to Face the Strange

by Denise Kaufmann| January 15, 2016

For the first time in our history, Ketchum London has moved locations across the Thames to a new, shiny office in London’s Bankside neighborhood. On Monday, I woke up really early to ensure that everything was perfect for our opening day. I was anxious and distracted—then I heard the news that David Bowie, who I […]

Refugees, Robotics and Revolutions: A Look Ahead at Davos 2016

by Barri Rafferty| January 13, 2016

As you would expect at the World Economic Forum Annual Meeting, a major economic gathering of world leaders, the topics of discussion include Asia in the digital age, understanding Islam, Europe at tipping point, the future of Russia, and Sub-Saharan Africa in transformation. But to me, what is even more telling about where the world […]

Reflect on Your True Social Purpose

by Denise Kaufmann| January 13, 2016

I believe 2016 will be the year in which many businesses have to pause and reflect on their true social purpose (click to tweet). My starting point is that several of the macro PR trends we’ve seen over the last few years will continue to build strongly over the next 12 months:

How Can We Keep the Private Sector Engaged After COP21?

by Monica Marshall| January 8, 2016

Hot off the heels of the U.N Sustainable Development Goals launch last fall and COP21 in Paris, there is a lot of momentum around identifying solutions to protect the future of our world and the generations of people who will live in it. We are seeing more and more companies raising their hands wanting to understand […]