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Posts:January 2015, Culture and Trends

4 Ways the Super Bowl Could Score Big with Women & Moms

by Kelley Skoloda| January 30, 2015

Women account for an estimated 45 percent of the NFL’s 150 million American audience and are perhaps pro football’s true MVPs. Female fans, a group beloved by advertisers, represent the league’s biggest opportunity for growth. And, according to our recent Ketchum Breadwinner PheMOMenon study, nearly half of all U.S. moms (49 percent) are now the […]

CES Insights: A PR Pro’s Lessons from 2015 to Get You Ready for 2016

by Jared Leavitt| January 16, 2015

As Seen In… The Access Point. This is not going to be another post about the major technology trends. If you’re looking for that right now, you can find a few of them here, here and here. This post delivers a few of our observations from a public relations standpoint helpful to companies looking to […]

A Career Coaching Blueprint for Newly Minted Managers

by Anna Chekhomova| January 14, 2015

The words, “Congratulations on your promotion to manager!” are exciting to hear coming from your boss. Depending on the company and role, it can mean many things—from being responsible for larger client relationships to growing your business. Likely, it also means you are now responsible for your team’s professional development and advancement. Put another way, […]

Why the Word Millennial is Not Cliché

by Sarah Unger| January 13, 2015

In our industry, “marketing to millennials” may prompt eye rolls. Once a word permeates the media vernacular and become ubiquitous, it starts to feel like jargon sans meaning. But I’m here to say that the word millennials is not a buzzword or catch phrase. It’s also not meant to downplay the importance of other generations, […]

Welcome to 2015! (Video)

by Rob Flaherty| January 6, 2015

As we enter 2015, I’m proud to share Ketchum’s multimedia year in review, which features a look back at 2014 and a look ahead to the trends that will shape our world in the coming year. We spent 2014 working in partnership with our clients to create break through work and evolving our expertise to better […]