The Sustainable Choice — Changing the Way Consumers Think
Sustainability reports are not new. Companies perceived by the public as having the greatest impact on our environment and society have been producing these reports for years – and usually they show an incremental improvement in their environmental impact over the years – as you’d expect. The purpose and quality of these reports also varies […]
This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. If I could trade jobs with anyone in the world, the CEO of IDEO, Tim Brown, would be high on the list. He runs a global design consultancy that creates products, services, spaces […]
Shaping a New Communications Model – Silence is Golden
This post was first published on CNBC.com. It might sound heretical for a leader of a communications firm to suggest it, but lately I’ve been thinking that a lot of big brands and companies should take a vow of silence. Not forever, but at key moments in time. In this era of radical transparency, rather […]
Digital Crisis – How to Make Likes Stronger than Fails?
Many social media crises could be averted or diminished. Digital communicators and marketers certainly know several tips about how to avoid one of the greatest fears of customers: the infamous “fail” hashtag, which inhibits investment and undermines reputations. But when a crisis happens, how to ensure that the damage is the lowest possible?
World Economic Forum: The Need for Major Change
This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. Going with the flow has become my mantra at Davos. After starting the day with a change of plans when my car got stuck in snow and I unexpectedly met some people who […]
5 Areas Companies Should Behave as Global Citizens
This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s (WEF) annual meeting in Davos, Switzerland. Last night, I attended the opening mission session with founder of the WEF, Klaus Schwab. His speech focused on how companies should behave as global citizens and he laid out five areas […]