At the beginning of each New Year, I enjoy in pausing for just a moment to reflect on the year past and consider the possibilities that lie ahead. I am energized by the relevance of public relations to the marketing mix and at the corporate level, and by the increased sophistication of our discipline.

While it’s impossible to forecast the future, working with Ketchum counselors from around the world, there are 12 communication trends we are putting forward for your consideration for 2012. They are included in the video here. Hope you will take a moment to view it and that you will share your point of view and comments.

Ray started at Ketchum in 1983, was appointed CEO in 2000, and became its Chairman in 2012. During his tenure, he has overseen the expansion of the firm’s global client-service footprint, as well as the broadening and deepening of Ketchum’s offerings. He actively counsels clients, has been included in PRWeek’s Power List and serves in leadership positions across the industry.