From behind-the-scenes enabler to front-and-center phenomenon, technology is as widely discussed today as food, health or relationships. Part of our everyday lives, it touches every age, gender and geography.
And the more persuasive it gets, the more distinctions blur between business-to-business and consumer technology.
To keep pace, our Technology Practice brings an outside-in approach. We avoid industry-speak heavy on features and functions. Our view is human-centric, targeting audiences where they live. The stories we tell for brands are about human experiences and business transformation.
Our passion for tech spans work and play. From wireless and telecoms to consumer electronics, IT and healthcare technology, we combine deep knowledge, relationships with key media and influencers, and award-winning creativity. Ketchum agency Access Communications enhances our Global Technology Practice offerings and expands our West Coast U.S. footprint.
We spark conversations and brand visibility through a range of approaches that include:
- Traditional and Social Media Relations
- Technology Brand Marketing
- Audience-Specific Marketing
- Industry Analyst Relations and Influencer Relations
- Competitive De-positioning
- Product Reviews & Launches
- Corporate Positioning / Corporate Storytelling
- Role of Technology in Industry Verticals
- Content Development
If you would like to learn more about what we do or how we might be able to assist with your needs, feel free to esty [dot] pujadas [at] ketchum [dot] com (get in touch).