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Submitted by admin on Mon, 2009-02-16 22:42. | | | | | | | |
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Technology Practice
 
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Esty Pujadas
Partner and Director, Global Technology Practice

Ketchum Technology and Brand Marketing Practices release results of survey of women bloggers at BlogHer '09 conference. 
 
From the introduction of the assembly line to the latest Web gizmo for social networking, technology has always been about the power to transform.

Ketchum's Technology Practice provides strategic public relations and marketing communications that tell the story of how technology changes the way we work and live. With more than 100 technology specialists and over 1,000 communications professionals worldwide, we use our reach and expertise to target both consumer and business audiences, supporting clients that range from global leaders such as Nokia, IBM and Kodak, to early-stage innovators.

For Kodak's EASYSHARE All-in-One printers, Ketchum used humor to tap into consumers' dissatisfaction with the high cost of ink. The high volume of A-list media placements, blog posts and ink-cost calculator downloads shows that consumers do pay attention when the message is on target. 
 
Our marketing and communication programs for technology products draw on the experience and knowledge of Ketchum's other global practices and specialties, such as Ketchum's Brand Marketing Practice, Ketchum Entertainment Marketing, Ketchum Digital and Access Communications.

San Francisco-based Access Communications, a firm known for its high-tech and consumer technology work, was acquired in 2008 to further Ketchum’s client work in the consumer technology segment, while also expanding the agency’s California footprint, expertise and services. The wide range of clients supported by Access includes Toshiba, PayPal, Intuit, SEGA and Digg.com.
 
Our marketing and communication programs for technology products draw on the experience and knowledge of Ketchum's other global practices and specialties, such as Ketchum's Brand Marketing Practice, Ketchum Entertainment Marketing and Ketchum Digital.

The combination of Ketchum's branding and technology know-how paid off for Best Buy. Ketchum used guerilla marketing tactics to make geekdom cool for the launch of Best Buy's Geek Squad. The result -- a very cool 73% overachievement of sales targets for Geek Squad service visits, and a media campaign that reached 30 million consumers.

Companies that want to reach an even broader audience rely on our unique Tech 360 program, which harnesses the power of hidden influencers on technology decision making. From frontline customer service representatives inside the company to journalists, bloggers, and buyers on the outside, we map the people who are talking about your products and influence what they're saying.

Whether your target audience is consumer or business, the accelerating rate of change and constant emergence of new products in the technology sector demands communication programs that simplify and motivate, Ketchum's Technology Practice has the deep tech knowledge, creativity and PR and marketing skills to ensure that people will not only understand your products, they'll understand why they matter.


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