Dewar's: The Scotch Egg Club

Whisky typically occupies a luxury or high-class positioning that requires professional tasting methods, deep knowledge and utensils. But the reality is that many whisky drinkers do not consume in this way. For Dewar’s we created a counter culture of whisky drinkers which celebrated the spirit in a much more accessible way. This approach generated 9,441,726 exposures, 18,185 interactions, and 15,193 new fans.