FLiP: The Erste Financial Life Park
The correct handling of money needs to be learned at an early stage. Erste Bank Group has founded The Erste Financial Life Park, FLiP for short, in order to teach children and young people older than 10 years in particular how to handle money properly. The institution is the first of its kind in the world. We at Ketchum Publico helped to make the FLiP known to a broad target group. The aim was to raise public awareness of the issue and to draw the attention of policy-makers to the urgency of financial education. As a measure, an opening event was organised and intensive media work with targeted stakeholders such as schools, teachers and politicians was carried out.