Trzesniewski: The "Hunt for the Golden Egg"
For 115 years, the traditional Viennese roll forge Trzesniewski has been a unique part of the Viennese way of life. Main goal of the campaign was to arouse the brand interest of digital natives. Therefore, we at Ketchum Publico created the idea of “The hunt for the Golden Egg”, the first Austrian Facebook live scavenger hunt through Vienna. With this innovative case of “Real Time Content”, Trzesniewski used social media effectively for its own business success and even reached new target groups without a media budget.