IST Austria (THE INSTITUTE OF SCIENCE AND TECHNOLOGY): Overnight at the IST
IST– the Institute for Science and Technology – Austria is highly recognized all over the world for new and exciting research projects in biology, physics and neurosciences. To make IST a go-to source for influencers on all things science and technology, Ketchum helped the organization create an exclusive experiential learning opportunity. IST opened the doors to its campus near Vienna to social media influencers, letting them stay overnight to work alongside internationally renowned scientists. Hands-on innovation sessions covered everything from experimenting with ants and learning about the human brain in a lab to getting to know the cells in the human body and researching the evolutionary states of the zebrafish. The overnight ended with protective-overall-clad influencers teaming up with scientists on experiments with liquid nitrogen, reminiscent of Walter White in “Breaking Bad“. By creating an engaging overnight program experience drawing in a strategic selection of opinion leaders, Ketchum helped IST Austria strongly increase its awareness level among its target group. Fifteen influencers generated 81 social media postings, helping make IST the No. 1 resource on scientific issues for top social influencers.