Essity Libresse: #BloodNormal

Libresse, the feminine care brand, wanted our help to break down period taboos. We supported their vision with the launch of #bloodnormal, a campaign that started a conversation about normalizing periods. Ketchum delivered the campaign worldwide, targeting global media and influencers. Strong video storytelling was pitched to media and seeded to influencers in each market. #bloodnormal kickstarted this much-needed conversation in social and mainstream media in 17 countries.