Essity Libresse: #BloodNormal

Libresse, the feminine care brand, wanted our help to break down period taboos. We supported their vision with the launch of #BloodNormal, a campaign that started a conversation about normalizing periods. AMV BBDO and Ketchum delivered the campaign worldwide, targeting global media and influencers. Strong video storytelling was pitched to media and seeded to influencers in each market. #BloodNormal kickstarted this much-needed conversation in social and mainstream media in 32 countries.

  • Winner, Grand Prix: Glass Lion for Change
  • Winner, Titanium Lion