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The Most Boring Room Ever

"Apathy turns into curiosity, and sheets turn into capes, telescopes, robot limbs, and much more."

David Reviews

The Play Well 2022 report found, 84% of children wish they had more time to play.

So as part of their Lego’s Build a World of Play campaign, Ketchum London created a social experiment to highlight the simplicity of play.

1 boring room.

1 object.

6 kids.

Our feel-good film raises awareness of the importance of free play for children, showing how it can come from the most unexpected of places…even a single roll of paper. Inspiring parents and caregivers to take Lego Foundations Play Pledge; making one moment a week more playful for their children.


The LEGO Foundation