The last several weeks and months have given countless examples of how world events are shaping the stories getting told in mainstream business, technology and consumer media alike. As we look at editorial planning for the year ahead, brands need to be more aware of the broader media landscape than ever before. To help navigate these waters, Ketchum recently hosted a media panel entitled Technology Media 2021: Trends and Takeaways for Editorial Planning.

During the webinar, top technology journalists from The New York Times, Mashable, Engadget, TechRepublic, and DevOps explored topics such as the current political landscape’s impact on tech stories, impressions from CES, COVID-19’s impact on editorial decisions, virtual vs. physical media events in the coming year, and other newsroom trends. To watch the webinar recording, click on the image below.
You can read our summary blog post which recaps key themes and implications from our discussion here, and you can download a guide on actionable tips to navigating the technology media landscape today and in the weeks and months to come.
You may also be interested in the following recent thought leadership from Ketchum’s technology experts:
CES looked very different this year. The keynote stage was beamed directly onto our screens; casino floors gave way to living rooms and kitchen tables; and taxi lines were replaced by endless video calls. At Ketchum, we set out to answer two questions: How deeply did the necessary changes made by the CTA to keep attendees safe impact the outcome and value of CES? And what can we learn for future events through 2021 and beyond? Read our experts’ answers to these questions here.
COVID-19 is shining a light on the inequities in our society—and technology is no exception. Ketchum’s recent Brand Reckoning 2020 study showcases two inflection points that divide changing feelings about technology. Faced with the current pandemic, people in higher-income households (making $100,000 a year or more) feel much more positively about technology in their lives than people living in middle- or lower-income households. Learn more about our study findings, which point to long-lasting consequences for both the technology industry and for society. 
Ketchum’s most recent Technology and Social Permission survey, we uncovered and dubbed an especially stressed population the Technology Sandwich Generation—parents of children under 18 who also assist their own aging parents with technology. Learn more about our findings, and implications for today’s tech consumers.
Get in touch with our experts


If you’re interested in sitting down (virtually!) to discuss how our technology and media experts can partner with you, we’d love to talk. Get in touch here.