Mike Doyle is a Partner at Ketchum and Director of its New York office. He has been part of the global Ketchum network for more than 16 years and has extensive experience in corporate, brand and integrated marketing communications.
Over the course of his career, Mike has counseled clients from a wide range of industries and services, including FedEx, Chase, Wendy’s, Pfizer, IKEA, Dr Pepper Snapple Group and Procter & Gamble. He has helped companies develop corporate reputation campaigns, launch products and services, merge or acquire new brands, and navigate issues and crises, ranging from product liability to executive turnover.
Mike began his Ketchum career in 1995 in the agency’s Washington, D.C., public affairs and issues management practice, where he worked on social responsibility efforts, activist and NGO engagement, and corporate reputation management. Mike also went on assignment to Cairo, Egypt, as a media consultant to the Office of the Minister of Public Enterprise during the privatization of the Egyptian economy.
When Mike relocated to Ketchum’s New York headquarters in 1999, he joined the worldwide team dedicated to supporting FedEx Corporation, one of the agency’s most tenured relationships. His work for this global brand ranged from issues and crisis management to the creation of a comprehensive reputation management campaign that would propel FedEx to become one of the world’s most admired brands. Mike also led the agency’s relationship with the New York Stock Exchange, for which he helped the NYSE manage and grow its brand reputation during successful and tumultuous times, among them the tragic events of Sept. 11 and the departure of the Exchange’s chairman and CEO.
In 2006, Mike was part of the founding leadership team that launched Emanate, a Ketchum sister agency specializing in corporate and brand communications. As managing director, he led the agency’s day-to-day operations and played a role in all client relationships. In 2009, he returned to Ketchum to serve as Associate Director of New York, assuming responsibility for the office’s Consumer Brand and Food & Wellness practices, and in 2010 he was named a Ketchum Partner.
Mike also served as VP of Corporate Communications at NBCUniversal, where he worked with the digital media division to launch the nation’s first all-digital television network, NBC Weather Plus, and led communications for the network of international television channels.
Mike is a native of suburban Philadelphia and a magna cum laude graduate of Muhlenberg College. In 2007, he received Ketchum’s highest award for client service, the David Drobis Award, and was named to the first-ever PRWeek “40 Under 40” list.