SAN FRANCISCO, June 4, 2018 – TomTom, the trusted specialist in mapping and navigation technology, has selected leading global communications consultancy Ketchum as its U.S. public relations agency of record (AOR) after a competitive pitch.
“The Ketchum team impressed us with a blend of technology, consumer electronics and automotive industry experience,” said Sandra van Vreedendaal, VP of corporate communications at TomTom. “We have a powerful story to tell to the U.S. market about TomTom’s role in the future of transportation – from enabling location-based applications to powering autonomous transportation and smart city mobility. We needed an agency partner to help us navigate those industries and find ways to let our story shine through; Ketchum is that partner.”
As AOR, Ketchum will focus on bringing attention to TomTom’s work to revolutionize mobility, and make driving safer, comfortable and more efficient. The firm will provide strategic counsel, and will lead a series of product and thought leadership campaigns targeting consumers, automotive and enterprise customers, as well as the developer community.
“TomTom pioneered the personal navigation device category, and since then it has designed and developed innovative navigation products, software, and services that power hundreds of millions of applications across the globe,” said Lisa Sullivan, EVP and director of Ketchum’s North America Technology Practice. “We are thrilled to have the opportunity to play a part in defining and telling the next chapter in TomTom’s story.”
TomTom created the easy-to-use navigation device, one of the most influential inventions of all time. Since then, it has grown from a start-up, into a global technology company focused on mapping the world and accelerating the move toward autonomous driving. The company now designs and develops industry-leading location-based and mapmaking technologies, embedded automotive navigation solutions; portable navigation devices and apps, and the most advanced telematics fleet management and connected car services.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 45 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
# # #