LONDON, March 19, 2019 – Leading global communications consultancy Ketchum today announced that it has been appointed by Orangetheory Fitness, a global fitness franchise offering premium class-based workouts utilising wearable heart-rate technology, to develop and execute its consumer engagement strategy across London and the South of England.
Ketchum also has been tasked with building the brand’s social media presence, from its channel distribution strategy to community management and publishing on its platforms, as Orangetheory Fitness aims to strengthen its foothold in the London fitness market.
Craig Bothwell, UK Marketing Manager at Orangetheory Fitness London, said: “There is such an appetite for heart rate-based interval training in London, so the city has naturally always been a key global location for us. How we break into and thrive within this market is so important. Having a global consultancy like Ketchum on board to help shape our communications strategy in London has been a real asset and we look forward to all the great work we’ll do together.”
Jo-ann Robertson, CEO of Ketchum London, said: “This is a very exciting partnership for us. Orangetheory’s ambitious plans for the UK and beyond, coupled with our innovative approach to communications and the smarts of our team will result in some real cracking work – work that really matters and makes a difference to both Orangetheory and its members.”
A US-based company, Orangetheory entered the UK market in 2017, with a plan to launch 40 new studios in the region by 2028. Currently, there are five Orangetheory Fitness sites in London, including two brand new studios in Bromley and Wandsworth.
The account will be managed by sports and entertainment communications experts in Ketchum London’s Brand team.
Orangetheory® (www.orangetheoryfitness.com) makes it simple to get more life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching, and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the ‘Orange Effect’ – whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,100 studios in 49 U.S. states and 22 countries, was ranked #60 in Inc. magazine’s Fastest Growing Private Companies List and listed as #25 on the 2019 Entrepreneur Franchise 500 list. Visit www.otffranchise.com for global franchise opportunities.
Ketchum is a leading global communications consultancy with operations in more than 70 countries across six continents. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 75 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.