LONDON, Sept. 10, 2018 – Leading global communications consultancy Ketchum today announced the appointment of Con Franklin as managing director of healthcare in London. In his new role, Franklin will be responsible for growing and shaping the firm’s healthcare offering, while providing senior counsel to clients and developing new talent.
Joining from FTI, where he most recently served as managing director of health and life sciences, Franklin brings to Ketchum more than 18 years of first-hand experience from across the global pharmaceutical and medtech industries. His experience includes strategic brand, corporate and internal communication, with particular expertise in patient and physician-focused campaigns, trial data dissemination and global advocacy strategy.
“The global healthcare environment is in a constant state of change as organisations seek to innovate and bring solutions to patients based on sustainable outcomes and value ‘beyond the product,’” said Franklin. “Ketchum brings a powerful blend of deep sector knowledge, data-backed insight and creativity to help its clients thrive in this fast-moving sector. I’m thrilled to be joining the team and look forward to helping build on such an enviable track record,” he added.
“Healthcare is an integral part of our ‘One London’ approach, and I’m excited that a passionate communicator like Con will be leading this offering,” said Jo-ann Robertson, partner and CEO, Ketchum London. “This is an exciting time for our growing healthcare team, and I’m positive that Con’s experience and trusted counsel will be invaluable to our clients.”
Franklin succeeds Kate Paxton, who, after completing an 18-month rotation as managing director of healthcare in London, recently returned to the firm’s offices in Washington, D.C., where she will apply the experience she gained in London to global healthcare clients headquartered in the U.S.
Ketchum is a leading global communications consultancy with operations in more than 70 countries across six continents. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 75 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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