LONDON, Jan. 7, 2018 – Leading global communications consultancy Ketchum today announced the appointment of data analytics professional Fran Cavanagh as head of research and analytics in London. Cavanagh will be responsible for spearheading the company’s analytics strategy and implementation in London, further developing ways to create and measure business value for clients.
Cavanagh joins Ketchum from iProspect London, part of the Dentsu Aegis Network, where she led the agency’s data science practice, working with national and global clients such as Specsavers and Diageo. Prior to that, Cavanagh worked as a senior insight manager at the UK Home Office, where she was mainly responsible for leading open source intelligence, designing research and evaluating the success of communications campaigns.
Cavanagh said, “I am delighted to join the research and analytics community at Ketchum. This is an exciting time for the consultancy, and I look forward to working with the talented team here to deliver ever more innovative and relevant client research and thought leadership.”
Bert Moore, chief strategy and innovation officer at Ketchum London, said: “Fran is a deep, analytic thinker, with a passion for designing research with an intimate understanding of consumer behavior and culture dynamics. That’s the kind of data that gives us, as communicators, some of the best raw ingredients to shape strategy, develop campaigns and fuel our creativity. The depth and breadth of Fran’s experience positions her perfectly to solve very specific client problems through research and tailored metrics that we can use to demonstrate business impact for our clients. We are thrilled to have her on board.”
Ketchum’s award-winning analytics team provides customised solutions that combine quantitative, qualitative and digital research and analytics, as well as strategic planning and insights. Cavanagh’s appointment comes as the consultancy places an even greater emphasis on insight-driven creativity to develop communications campaigns for its clients. Over the last three years, the analytics team in London has tripled in size, growing steadily and bringing in a diverse range of talent, including more experts from media analysis, quantitative research and digital analytics backgrounds.
Cavanagh joins a global team of research and analytics specialists based in London, Singapore and the United States.
Mary Elizabeth Germaine, partner and global managing director, Ketchum Analytics, said: “Fran further extends our deep expertise in bringing data and analytics to the forefront of communications, ensuring that programmes deliver a competitive advantage and drive measurable business results for our clients.”
Ketchum is a leading global communications consultancy with operations in more than 70 countries across six continents. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 75 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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