Ketchum and Its Clients Win Six North America Innovation SABRE Awards

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Susannah Sheppard

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NEW YORK, Feb. 25, 2021 – Leading communications consultancy Ketchum won six awards on behalf of its clients at the 2021 North America Innovation SABRE Awards, which took place in a virtual ceremony last night. Ketchum won more awards than any other firm.

Ketchum North America President Neera Chaudhary said of the awards: “These recognitions are testament to the incredible partnerships we share with our clients working together to blend intelligent thinking and creativity with deep human insight to ensure the work connects with people and creates real impact. Throughout this most challenging year, this combination of empathy and intelligence has been more important than ever, which makes these awards even more meaningful.”

Ketchum and its clients won awards in the following categories:

 

BEST IN DIGITAL PROMO & ACTIVATION

“Making Luxury a Virtual Experience”

Grand Seiko with Ketchum

 

BEST MEDIA PARTNERSHIP

“Nacho Average Showdown”

Frito-Lay North America’s Tostitos with Ketchum

 

BEST IN CROWDSOURCING & CO-CREATING

“Going the Extra Smile”

Frito-Lay North America’s Lay’s with Ketchum, The Marketing Arm and OMD

 

BEST IN AI/VIRTUAL REALITY/AUGMENTED REALITY/IMMERSIVE TECHNOLOGY

“Puerto Rico Virtual Vacay”

Discover Puerto Rico with Ketchum

 

NON-PROFIT/CHARITY

“Clorox Clears Teachers’ Back-to-School Wish Lists”

The Clorox Company with Ketchum

 

BEST NEW PRODUCT/BRAND LAUNCH

“Unleash the Cheetle: Introducing Cheetos Popcorn”

Frito-Lay North America’s Cheetos with Ketchum

 

These award wins follow a number of recent honors for the consultancy, including being named PRovoke’s Creative Agency of the Year for the second consecutive year and winning PRWeek’s Global Campaign of the Year for its work with Pantene in Brazil as part of MMK+.

About Ketchum
The winner of 105 Cannes Lions and PRovoke’s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

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