The next normal is going to be different. It will mean not going back to the conditions that prevailed in 2019.
In this report we introduce the five ‘Shifts in Culture’ that started to occur in 2020 – and, we believe, will continue shaping culture through 2021.
Is VR the future of retail? Is second-hand clothing going to be the antidote to fast fashion? What might a truly revitalised outdoor public space look like? Find out in our report.