In this corner of the blog I’ll also be sharing Ketchum’s The Culturalist – our bimonthly trends newsletter that discusses the people, places and ideas that are on our cultural radar. It’s the only place where you’ll find banter about  cheeseburger vending machines and why boxed water might be hitting your local supermarkets all under one roof.

Barri Rafferty is Ketchum’s former CEO and current head of communications at Wells Fargo.