When we’re all adjusting to a ‘new normal’ around the globe, it is easy to assume that ‘business as usual’ has been eroded beyond recovery. That the intense focus on one of the greatest global health challenges in a generation means there is no room for brands to maintain a connection with their consumers, or businesses with their stakeholders. Whilst there is no doubt some truth in that, at Ketchum we have been staying in close contact with our media to ascertain the opportunity for our clients to maintain a presence in the media, in a way that is sensitive to the current situation.
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