About to be “Scene@Cannes”: Episode 4

Our Scene@Cannes interview series continues to make waves at Cannes, this time featuring notable storytellers Keith Reinhard and Mary Lee Copeland.

Follow our Cannes adventures by viewing our Scene@Cannes social stream here.

Petra Sammer is Partner and Chief Creative Officer, Germany, where she promotes brand storytelling and delivers award-winning campaigns for the likes of Burger King, Bosch, BMW, Kodak, IBM, Mattel, Merck, Pixar, Starbucks and Sennheiser. Stating “we [as individuals and global brands] are all journalists now,” Petra employs a 5-step model for turning brands into storytellers to help them “break through” and connect with their customers. Based in Munich, Petra is a Cannes PR Lions jury member, and recently served on the Eurobest jury. @petrasammer