60 Seconds With Ketchum: How do You Influence the Influencers?

Interested in influencing the influencers and getting them excited about your brand, but don’t know where to start? Jo-ann Robertson, Partner and MD of Corporate and Public Affairs in London, shares her tips on harnessing the power of 3rd party endorsement and getting the business results you need.

Jo-ann Robertson is the CEO of Ketchum London. Her areas of expertise includes strategic media relations, crisis and issues management, stakeholder relations, corporate reputation management, and government relations. Jo-ann is a connoisseur of fine shoes and loves baton twirling.