60 Seconds with Ketchum: Being Prepared for a Crisis

February 28, 2013

Be prepared or prepare to fail. When dealing with a crisis, your business needs a strong leader, team and crisis response plan to come out on top. Never suffer another disastrous communications effort in crisis again! Check out top-tips for handling any catastrophe that may hit your business.

Jo-ann Robertson is the CEO of Ketchum London. Her areas of expertise includes strategic media relations, crisis and issues management, stakeholder relations, corporate reputation management, and government relations. Jo-ann is a connoisseur of fine shoes and loves baton twirling. Feel free to connect with her on Twitter @RedRobertino