Ketchum’s dedication to employee learning continues to translate into value for our clients. As account teams servicing and counseling our clients become more refined PR practitioners, they create programs that are increasingly fresh, creative and effective for our clients. We believe that employee learning is an investment worth making, and we continue to raise the bar we have set as the industry leader in this category.
Beginning in 2010, through the merger of Ketchum and Pleon, the combined library of knowledge and expertise is greatly expanded. Through our corporate learning services, named Ketchum University globally and Ketchum University in Europe, the agency retains and invests in the industry’s best talent by providing learning and development that helps employees grow professionally and achieve great results for our clients.
The University curriculum features a wide variety of learning programs that are conducted as local seminars and global sessions. Courses are offered on topics ranging from leadership and business development to core business skills like media strategy and creativity. Activities are highly interactive, enhancing collaboration and drawing on the strengths of course participants while distributing knowledge and best practices throughout our global network. What's more, registration and course enrollment for learning and development programs are conducted via an online learning management system and personal learning profiles that provide a record of course completion.
Camp Ketchum
Did you know Ketchum has its own camp? Even better, did you know it’s a camp for “big kids”?
Camp Ketchum kicked off in 1986 as a way to bring up-and-coming employees together, helping them develop as leaders and get further immersed in Ketchum’s culture.
Our latest camp took place in July 2011 and was truly a global experience, with 76 colleagues across 38 offices from 15 countries converging in Mont Tremblant, Quebec, Canada, for five days of learning and bonding.