Ketchum prides itself on its reputation for providing the best learning opportunities in the industry. Opportunities for learning and professional development have always been crucial to Ketchum -- learning is at the core of our work.
Ketchum’s dedication to employee learning continues to translate into value for our clients. As account teams servicing and counseling our clients become more refined PR practitioners, they create programs that are increasingly fresh, creative and effective for our clients. We believe that employee learning is an investment worth making, and we continue to raise the bar we have set as the industry leader in this category.
Through our corporate university, Ketchum College, the agency retains and invests in the industry’s best talent by providing learning and development that helps employees grow professionally and achieve great results for our clients. The curriculum features more than 50 learning programs that are conducted as local seminars and global sessions. Courses are offered on topics ranging from leadership and business development to core business skills like media strategy and creativity. And activities are highly interactive, enhancing collaboration and drawing on the strengths of course participants while distributing knowledge and best practices throughout our global network. What's more, registration and course enrollment for learning and development programs is conducted via an online learning management system and personal learning profiles that provide a record of course completion.
Off-site and interoffice learning opportunities are also offered through such programs as our renowned Camp Ketchum and Road Scholar initiatives.
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