Wendy’s: Greenhouse Grown Lettuce Introduction
Wendy’s challenged us to drive awareness of its new Canadian-grown greenhouse lettuce and to encourage Canadians to experience the food quality and safety that it offers in its produce.
To achieve this, our strategy was to position Wendy’s as a receptive brand that supports Canadian preferences and sustainability through earned media and influencer endorsements, salad product trials to demonstrate food quality; and greenhouse growing education opportunities to provide transparency in the brand’s supplier benefits for Canadians.
The results? Over 210 media hits and 34M impressions, including in-depth media coverage in top tier outlets.