H&R Block: 360 Awareness Program
To support H&R Block Canada to increase its presence in the news, we developed a robust multi-channel communications program, which included daily media outreach, media and brand partnerships, executive thought-leadership content and an influencer program reaching millennial, multicultural, lifestyle and student audiences.
The results? A whopping 627 articles secured, for a grand total of 177M media impressions within a 5-month period. H&R Block once again maintained its dominant lead in media share-of-voice with 77%, with its two main competitors coming in at 21% and 2% respectively.