The Data Distrust Tipping Point

Results from Ketchum’s second Social Permission and Technology study show that consumers are taking action to address their concerns about data privacy.

After all, technology is becoming a bigger part of their lives — in everything from managing finances and health care to how they go to school and work. And they’ve got a lot of feelings on the matter.

One of the primary reasons for their anxiety is they don’t fully understand, nor do they trust, what you are doing with their data. And – sooner, rather than later – they will demand you tell them all about it.

Do you have the answers they’re looking for? Are you equipped to earn the social permission you need to address waning consumer trust and gain or retain their business?

For an inside look at consumer attitudes about data privacy and security, request your copy of our latest Social Permission and Technology study executive summary by completing the fields below.

We look forward to hearing from you.