Social permission and your company’s reputation are intertwined

Results from Ketchum’s Social Permission and Technology study suggest that we may be approaching a tipping point and a subset of influential consumers will move to take control of the unease they feel over technology and privacy.

Technology companies – and any organization that interacts with consumers through digital devices or collects personal information – need to answer a fundamental question.

How can your brand earn the social permission required to address waning consumer trust and gain or retain their business?


To schedule a complimentary 45-minute discussion of the study findings plus best practices on data dialogues relevant to your business, please complete the fields below. We’ll get back to you shortly.