Approximately 60% of TikTok users are between the ages of 16-24, and are members of the coveted Gen Z audience who are likely to consider themselves “foodies” and seek culinary inspiration via #FoodTok.
Last week, Ketchum Food leaders and a panel of esteemed experts and TikTok food influencers explored how Gen Z’s influence can move products on shelves.
Why do specific recipes go viral? How can brands reach Gen Z? What actions can brands take to apply influencer marketing strategies through #FoodTok?
We uncovered a variety of insights during a power-packed influencer marketing #FookTok webinar.
In case you missed it, watch the video below:
For information, please reach out to Jimmy Szczpanek, EVP and managing director at Ketchum’s Food & Cultivate consultancy services.