Every B2B company wants to connect with millennials. They’re the largest generation in the U.S. labor force, and their business decision-making and purchasing power are on the rise as they ascend through the corporate ranks. They’re also known as digital natives who are always online. But what if companies have it all wrong?
Face Value: Connecting with B2B Millennials, a new study of B2B millennial decision-makers by Ketchum, casts doubt on some popular myths about this coveted 23- to 38-year-old demographic as they emerge as business leaders.
Join Ketchum’s B2B expertise lead Melissa Kinch (Partner and Managing Director, Technology/B2B) for a 45-minute session featuring findings and insights from the study and what it means for your business. You’ll learn how to:
- Dissect myths vs. realities that bust B2B assumptions and millennial stereotypes
- Examine attitudes, influences on purchase decisions and communication preferences
- Understand what matters most to them when conducting business to help shape your strategic approaches
To register for the webinar, please sign up below. Trouble signing up or need more information? Email Melissa Kinch.