Booking.com

Ketchum works with Booking.com, the world’s largest travel booking platform. In a recent campaign, we partnered with Spring Airlines and celebrity Li Zhiting, and also invited the hottest lifestyle, travel and fashion influencers and journalists for an onboard experience to Japan and Thailand, to show first-hand the offerings that Booking.com is devoted to creating for Chinese consumers.

RESULTS
Widely covered media event with 320 press hits across 140 outlets
6.1 million reach
30 million impressions and 39 million engagements on social media
Over 1,196 site visits and 80 bookings