Global Reach


Home > China

As China continues its rapid emergence as a world economic power of the highest significance, Ketchum Greater China has been careful to establish a strong presence in Beijing, where excellent government and media relations are essential for any company doing business - or preparing to do business - in this vast nation.

Ketchum Beijing is the core operation in China, equipped with experienced counseling capabilities in all aspects of corporate relations and issues and crisis management, as well as a creative, results-oriented approach to brand marketing and consumer campaigns.

Regarded as one of the most effective communications and PR specialists in the Chinese capital, our Beijing office now employs more than 30 full-time professionals. Its mix of local and Western talent is ideally suited to handle the sophisticated communications assignments on behalf of multinational and Chinese clients.

Our teams in the Corporate, Technology and Lifestyle practices not only have excellent links to Chinese and international media, but also to many business organizations and government bodies - a major asset that our clients have come to value. We understand how international business works, and have the expertise to counsel clients on how best to approach the complexities of communications and media relations in China.

In addition to unmatched service in our core competency - media relations - Ketchum Beijing offers market studies, influencer programs, event management, news clipping and evaluation reports, as well as editorial and translation services, at the highest professional level.