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Skyline view of Doha, Qatar, from the Museum of Islamic Art

Think Like the Locals: Why an Inside-Out MarComms Approach Reigns Supreme

by Alexa Mechanic and Bettina Garibaldi| April 1, 2022

After departing JFK and covering 6,689 miles in the coveted Qatar Airways Qsuite, we touched down in Doha, Qatar. The descent into the peninsular country was captivating: shorelines of beaches along turquoise waters, desert dunes and – in stark contrast – futuristic skyscrapers and state-of-the-art stadiums. From the second we arrived in Qatar in early […]

2021 Summer Travel Trends — with a Glimpse at Fall and Winter - photo of a family on a seaside dock at sunset

2021 Summer Travel Trends — with a Glimpse at Fall and Winter

by Alexa Mechanic| May 26, 2021

Ketchum’s Travel, Hospitality & Leisure team is keeping a close eye on 2021 summer travel trends and how they’ll translate to fall and winter travel. With Memorial Day around the corner, 77% of Americans are planning to travel this summer — and more than half of these travelers are dusting off their suitcases to take […]

COVID-19 Vaccines Are Here, What This Means for Travel - Woman Planning Travel Using Computer, Journal and Map

COVID-19 Vaccines Are Here: What This Means for Travel

by Bettina Garibaldi| February 11, 2021

The recent news that the U.S. is weighing the possibility of requiring a negative COVID-19 test for domestic air travel is a strong reminder of how important the vaccine is for the travel industry, and for all of us who travel for personal or business reasons. The travel, hospitality and leisure sector was one of […]

Ketchum’s Top Blog Posts Tell Our 2020 Story

Ketchum’s Top Blog Posts Tell Our 2020 Story

by Hilary McKean| December 22, 2020

At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]

The Role of Responsible Marketing as Business Travel Begins to Revive

The Role of Responsible Marketing as Business Travel Begins to Revive

by Amanda Gadaleta Alonso and Bettina Garibaldi| November 12, 2020

Packing and unpacking your favorite carry-on. The distinct sensation of checking into your flight the night before takeoff (or, in some cases, on the ride there). Extending your stay to explore a city or meet with friends who happen to live near your conference venue. This was the life of many who, pre-pandemic, spent a […]

Just Launched: Transforming Travelers Study

Just Launched: Transforming Travelers Study

by Bettina Garibaldi| July 30, 2020

Professionals in Travel and Tourism understand the obsession with breaking down how traveler behavior, loyalty and values are being redefined by crisis culture—the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism. For this reason, Ketchum Travel recently surveyed close to 4,000 […]