The last few months have brought a lot of buzz about the new social audio-chat app Clubhouse. So how exactly does it work, and what are the rules of the road for communicators and brands that want to get involved? Clubhouse is an (as of now) invitation-only audio-chat app that debuted in the spring of […]
Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]
I made a prediction recently in Ketchum’s 2021 Social, Influencer Marketing + Analytics Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence […]
You’ve undoubtedly experienced it yourself: Consumers are spending ever-increasing time on social media, especially during the COVID-19 pandemic. While social media usage was expected to rise in 2020, daily time spent has seen an even larger rise from forecasts than expected: U.S. adults will spend on average seven more minutes per day on social media […]
The world is changing. We’re teaching our grandparents how to use Zoom; we’re filming countless attempts of Drake’s “Toosie Slide” for our TikTok accounts, and we’re replacing Hockey Night in Canada—a Saturday evening tradition since 1952—with sourdough bread baking. It may be fascinating to follow changes in consumer behaviour during the global pandemic, but these […]
In the age of working and living from home, content is a much–needed source of substance consumers crave. Traditional content production has been shaken, with studio spaces shutting their doors, traditional production crews packing up and communications professionals across the globe wondering “What should we and CAN we post?” CAN WE AND SHOULD WE POST? […]
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