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An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI

by Michele Murray| August 27, 2021

It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

by Elisabeth McClure| August 17, 2021

Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]

For Effective Influencer Marketing in Hong Kong, Think Local - photo of camera, phone and perfume bottle

For Effective Influencer Marketing in Hong Kong, Think Local

by Crystal Tang| July 15, 2021

The global pandemic has forced brands to think about how to best utilise their resources to excel in these challenging times. Budgets have to be more considered, and how to engage with stay-at-home/work-from-home consumers also requires deeper thought. All of this has led to a new focus on the way we approach influencer marketing in […]

The Big 3 in College Sports- Name, Image, Likeness (NIL) - photo of young basketball player about to dunk

The Big 3 in College Sports: Name, Image, Likeness (NIL)

by Megan Garner and Gabrielle Scheder-Bieschin| July 9, 2021

NIL stands for Name, Image, Likeness and refers to the rules that restricted college athletes from profiting off their name, image or likeness due to the emphasis on amateurism set forth by the National Collegiate Athletic Association (NCAA), the major governing body of college sports. As of July 1, these rules have changed, creating implications for […]

Retail Influencers and the Power of Personalization - two young women playfully posing with a clothes rack

Retail Influencers and the Power of Personalization  

by Kelsey McGovern| June 10, 2021

Clothing stores curate “we think you’ll love” product recommendations. Retail apps offer personalized greetings. Beauty retailers introduce individualized skincare regimens based on preferences. Customers have grown to expect and desire personalized experiences from their favorite retail brands. Guess what? The same holds true for influencers. Interested in how you can transform an interaction with an influencer […]

Influencer Insights from Social Media Week 2021 - young woman staging a video shoot

Influencer Insights from Social Media Week 2021

by Laura Konopack| May 14, 2021

Last week, I watched live presentations, got exposed to some pretty cool case studies, and learned about the road ahead for influencer marketing at a (still virtual) Social Media Week. While we all miss the networking, excitement and inspiration we feel when we walk away from an IRL event, there is a benefit to being […]