NEWS + VIEWS
Posts:Food and Beverage
2022 Inflation: How It Affects Businesses, Politics and Regulations
by Alec Varsamis| May 19, 2022
Inflation is making its mark on Americans. And it’s not a pretty picture. The Consumer Price Index (CPI) remained near 40-year highs in April, hitting an annual increase of 8.3% while inflation adjusted earnings for workers decreased 2.3% year over year. Looking only at food prices, this category rose 9.4% annually, second only to energy […]
Honoring Bee Marks: Food Marketing and Nutrition Communications Trailblazer
by Jaime Schwartz Cohen| May 18, 2022
May 18th would have been the 100th birthday of Bee Marks, a pioneer of the modern-day practice of food marketing and nutrition communications. If you don’t recognize her name, you are not alone.* A trailblazer whose impact was made before it was possible to leave a digital footprint, who didn’t seek the spotlight in an […]
Our Take: SXSW Food Industry Trends
by Jillian Semaan and Amelia Keleher| April 8, 2022
History of SXSW 2022 SXSW began in the 80’s as a local music festival in Austin and transcended into what many of us know today as one of the greatest connectors. It brings together everyone from creatives and celebrities, to start-ups, government officials, industry experts and activists – many of whom are working to build […]
Black History Month: Advancing Black Health and Wellness through Health Equity, Environmental Justice and Sustainability
Black History Month is a chance to celebrate Black achievement, provide a fresh reminder to take stock of where systemic racism persists and give visibility to the people and organizations creating change. Every year a theme is selected. This year’s Black History Month theme is Black Health and Wellness. The theme reflects the urgency and focus being […]
2021 Year in Review: Ketchum’s Most-Read Blog Posts
by Chris Ditner| December 23, 2021
If 2020 was the Year of Unknowns, 2021 has been the Year of Uncertainty. At times it has felt like one step forward, two steps back. We’ve seen a year marked by the highs of COVID vaccine availability, the reopening of shops and restaurants, the emotional reunions of families, and the evolution of how co-workers […]
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]
