NEWS + VIEWS
Posts:Asia Pacific
For Effective Influencer Marketing in Hong Kong, Think Local
by Crystal Tang| July 15, 2021
The global pandemic has forced brands to think about how to best utilise their resources to excel in these challenging times. Budgets have to be more considered, and how to engage with stay-at-home/work-from-home consumers also requires deeper thought. All of this has led to a new focus on the way we approach influencer marketing in […]
The Tokyo 2020 (Yes, 2020) Olympics Countdown Is on!
by Gabrielle Scheder-Bieschin| June 24, 2021
After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]
Five Social Commerce Megatrends in China
by Prince Zhang| January 4, 2021
Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% […]
Mid-Pandemic Social Media Best Practices to Hang Your Hat on
by Jessica Clifton| December 22, 2020
Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]
Social Commerce in 2021: East Meets West
by Simeon Mellalieu| December 17, 2020
I made a prediction recently in Ketchum’s 2021 Social, Influencer Marketing + Analytics Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence […]
APAHM: My Immigrant Mother’s Perspective on Life as an Asian American
I believe above all else, communicators are storytellers—whether that’s developing strategic, data-driven, insights and sound crisis counseling, or new creative ideas designed to push boundaries and products to market. And as individual practitioners, I also believe that our personal backgrounds are one of the most important elements that influence the way we tell stories. What […]
