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Posts:September 2018, Uncategorized

2018 NFL Season Brings New – and Old – Challenges for America’s #1 Sports League

by Shawn McBride| September 21, 2018

The first two weeks of the 99th season of the NFL are in the books, and fans are in full-on football mode. The league continues to enjoy envious popularity but there are a variety of lenses that, when applied, can reveal slightly different perceptions about the degree of glory currently associated with the biggest sport […]

5 Things You Need to Know Right Now About the Meal Kit Industry

by April Rueber| September 18, 2018

It seems like every day there’s some breaking news coming from the meal kit industry. From mergers and acquisitions to new formats even targeting kids, Ketchum Food and its specialty food communications team, Cultivate, have the inside scoop with applicable takeaways for what it takes to rise above the chatter in this cluttered space.

The Five C’s of Using Paid Media to Optimize the Customer Journey

by Justin Coffin| September 13, 2018

Are you getting what you paid for? Think about your paid media provider relationship. Is it a partnership that pushes boundaries, or a transactional dialog without the benefit of critical thinking and strategic excellence? Media ad spending worldwide is expected to grow by 7.4 percent to $628.63 billion by the end of 2018 according to […]

Becoming Borderless & Remote: Changing the way we work together

by Ilana Shenitzer and Kim Essex| September 12, 2018

Whether working across time zones or across the hall, workplace flexibility and remote working opportunities are becoming more and more commonplace within both large and small companies across the globe. In fact, close to 50 percent of U.S. professionals surveyed report that they, at least partially, now work remotely.