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Posts:September 2017, Communications

Going Native: Where The Clicks Don’t Matter, But Real Measurement Does

by Chris Erickson| September 14, 2017

It is no secret that modern audiences are continuing to accelerate away from traditional outlets and toward web-based content. This ongoing evolution has forced brands to change the way in which they tell their stories, as well as continuously adjusting the platform they are attempting to engage with their target audience on. One answer to […]

Why the World Needs More Communicators

by Mindy Rubinstein| September 12, 2017

In the past couple of weeks I’ve been asked to meet with recent college grads as well as those entering college and even a few people considering a career change to talk about my chosen field of communications. These requests have prompted me to contemplate why I chose to work in communications and whether, if […]

“What’s Your Favorite Pharmaceutical Company on Snapchat?” Said No One Ever.

by Mark Durney| September 8, 2017

It’s only a matter of time before a pharmaceutical company breaks through with audiences through an award-winning Instagram story or an ephemeral Snap. Despite being makers, innovators and even at times magicians (e.g. enabling patients to use the immune system – the “Force” within – in order to conquer an ailment or illness), beyond a […]

Lessons Learned From a Long Career in Public Relations

by David Rockland| September 7, 2017

I did it. On July 31, after 17 great years at Ketchum, I retired from my full-time role as CEO of Ketchum Global Research & Analytics. However, if being retired means not working at all, then let’s call it quasi-retirement. I have contracted with Ketchum to serve as KGRA’s part-time chairman for the next two […]

Reporting 2.0: A Recalibration of Digital Measurement

by Jarrad Blyth| September 6, 2017

Social and digital media is revelatory, giving us a platform to change the world and engage audiences across the globe. We can inspire, educate and entertain, while also having the unprecedented ability to measure, track, report, slice, dice, pivot and visualize all of the data in real-time. With this wealth of information at our fingertips, […]